When you create a list, you pick what you want CleanMyList to do. There are four choices.
Verify
Checks each address and gives it a label, score, and reason. This is the simple, classic clean. Choose it when you want to remove clear problems and review anything uncertain before a send.
Verify + Rescue
Checks every email, then tries to find a fresh, working address for the ones that fail. Choose this when you do not want to lose a contact just because their old email stopped working.
Verify + Rescue + Enrich
Does everything above, and also fills in extra details about your contacts — like their name, job title, or company. Choose this when you want a cleaner and richer list at the same time.
Enrich
Starts from what you have (an email, or a name plus a website) and fills in the gaps. Choose this when your goal is to add details to contacts rather than clean a sending list.
Tip
Not sure? Start with Verify. It is the cheapest and answers the most important question: will this email reach someone? You can always run other options later.
The last three options can use a Basic or a deeper enrichment level. Learn more in the Finding & enriching contacts section.
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