Verifying tells you whether an email is good. Enrichment goes a step further: it adds information you do not have yet.
Two things enrichment can do
- Fill in the blanks — start with an email or a name and a company, and we add details like their full name, job title, and company.
- Find a missing email — start with just a name and a company website, and we try to find a working email address for that person.
You turn on enrichment when you create a list, by choosing one of the options that includes it (Verify + Rescue, Verify + Rescue + Enrich, or Enrich). See "Choose what to do with your list" in the Cleaning your list section.
Note
Enrichment only ever charges you for results it actually finds. If we cannot add anything useful for a contact, that contact is free.
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